There are do’s and don’ts when it comes to writing a professional property description that sells. An effective property description can determine whether or not you sell the property.
Headline:
To begin, your headline must jump out from the page and catch the attention of the buyer. Make the headline appealing with captivating and positive words.
Description:
Always begin your description with the selling points of the property. List the best features first to keep the attention of the buyer. Use adjectives to spice up the description. For example, instead of stating dining room, try spacious dining room for your family to gather and share a meal. Let the buyer know why they will want the selling points of the house.
It’s important to sell the area to potential buyer as well. Are you selling to someone looking for a single family home or a multi-million dollar estate? Highlight points in the area that appeal to your buyer like schools, shopping, public transportation, etc.
Location:
Include the geographical area in your description. Many buyers are looking to buy in a specific area.
Price:
Including the price of the property is especially important for the for sale by owners. Price inclusion is a way to screen potential buyers.
Call to Action:
End your description with encouraging words for buyers to call you. Give them a reason for a call to action. “This beautiful property will go fast, call now for more details.”
Wording:
Choose your words wisely and keep them positive. Certain words sound better and are more appealing to potential buyers. For instance try cozy instead of small.
Now that you know what should go into an effective property description, you need to know what shouldn’t. Avoid the following:
* Spelling, grammar and punctuation mistakes
* Uncommon abbreviations
* Clichés
* Jargon
* Passive voice
* Over the top vocabulary
Write in the present tense and make sure to include words like you and your in your description. This way potential buyers will feel as though you are speaking directly to them.
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